The original prototype named Sakshat was unveiled in 2009, purported as a "$10 laptop". A new prototype, costing $35 after government subsidy, was unveiled in 2010. The device was formally launched on 5 October 2011 as Aakash, made by the UK-based company DataWind. Aakash will be assembled at DataWind's new production centre in the southern city of Hyderabad. Initially, the device will be sold to the Government of India at $50. It is expected to be sold for $60 in the retail stores.